Dennis Mahoney: Meet The Nielsens.
Sean explains that there are an estimated 100.8 million households with a television in the United States. Of these, only 5,000 — the National Sample — are being measured at any given time.
“People think that every television in America is scrupulously monitored,” Miranda interjects, “that every viewing choice is noted in a great permanent record. But television doesn’t work that way. This isn’t the Internet.”
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